Dr. Lerone Myrick | Humanizing Leadership Through Story and Strategy

Client: Dr. Lerone Myrick

Industry: Leadership, Education, Community Development

Services: Personal Brand Strategy, Website Design, Video Production, LinkedIn Content Support

Overview

Dr. Lerone Myrick is a respected leader, educator, and advocate whose influence extends across Rhode Island. When he partnered with BOATS, he wanted a platform that reflected both his professional credibility and his authentic story. Although he was active on LinkedIn, his digital presence lacked cohesion and a clear narrative that tied together his speaking engagements, leadership roles, and community work.

Our goal was to help him establish a personal brand that went beyond titles and accolades to reveal the person behind the leadership, someone approachable, inspiring, and real.

Our Approach

BOATS designed a strategy that blended storytelling, visual identity, and digital structure. We focused on three areas: his website, his online narrative, and his professional storytelling through video.

Website Development

We built a modern, SEO-optimized website that served as both a digital portfolio and a communication hub. The site highlights Dr. Myrick’s professional accomplishments while also providing an easy way for organizations and event hosts to book speaking engagements and schedule consultations.

The layout was intentionally clean, intuitive, and accessible, allowing visitors to connect with Dr. Myrick’s message without distractions. Each page balanced professionalism with personality, giving him a digital home that matched the clarity and warmth he brings to his work.

LinkedIn Enhancement

While Dr. Myrick already had an active LinkedIn presence, BOATS elevated his platform by refining content structure, optimizing headlines and bios, and creating a consistent posting framework. The objective was to strengthen his personal brand as a thought leader and to position his insights where they would have the most impact.

Documentary-Style Video

To bring depth to his digital presence, BOATS produced a short documentary capturing Dr. Myrick’s story beyond his resumé. The video explored his journey, motivations, and community influence through a more personal lens. It revealed not just what he does, but who he is.

The film premiered on LinkedIn, quickly gaining strong engagement and meaningful feedback from peers, students, and colleagues. It remains one of his most-discussed and referenced posts, helping shift perceptions of leadership storytelling in Rhode Island.

Results

The collaboration gave Dr. Myrick a unified and credible digital identity that continues to support his professional growth.

• His new website now serves as a central hub for communication and event bookings.

• His LinkedIn profile has grown into a space for thought leadership and ongoing community dialogue.

• The documentary video continues to attract engagement and feedback months after its release, helping humanize his brand and expand his reach.

Why It Matters

Dr. Lerone Myrick’s project reflects BOATS’ core belief: authentic storytelling transforms leadership. By combining strategy, design, and narrative, we helped a community leader share his work in a way that feels both powerful and personal.

This case study represents how BOATS supports thought leaders in turning professional credibility into human connection, helping their stories reach the audiences that matter most.