Chanara Yen | Transforming Word-of-Mouth Into a Digital Presence

Client: Chanara Yen

Industry: Consulting and Personal Branding

Services: Personal Brand Strategy, Digital Identity Development, Website Design, Content Creation, Visual Branding, Ongoing Consulting

Overview

When Chanara Yen first came to BOATS, her professional reputation was built entirely on word-of-mouth. As a respected real-estate and consulting professional, her work spoke for itself, but her digital presence did not exist. She had no website, no LinkedIn profile, and no marketing materials to represent her growing brand.

Chanara wanted to transition from private consulting into a more public role where she could reach clients, share insight, and launch her new venture, Birchwood Collective, a growth-focused program for entrepreneurs. She needed not just a website but an identity that would reflect her experience, professionalism, and story.

Our Approach

At BOATS, we believe that every powerful personal brand begins with storytelling and strategy. Our goal was to help Chanara translate her real-world reputation into a digital brand that felt authentic, intentional, and future-ready.

Personal Branding Foundation

We began by identifying Chanara’s brand pillars—leadership, growth, and empowerment—and shaped them into a cohesive narrative that could guide her visuals and messaging. From there, we created a full brand guide including her logo, color palette, typography, and tone of voice.

Digital Presence Development

We built Chanara’s online home through a custom SEO-optimized personal website designed to showcase her consulting services, highlight her experience, and encourage bookings. We also established her LinkedIn profile and Substack newsletter, providing her with a consistent digital presence where she could share her voice and thought leadership.

Content Strategy and Production

Our team produced professional brand photography to capture her story visually. We created a comprehensive content calendar and managed her content writing, editing, and posting across platforms. This gave her the structure and momentum to stay consistent while developing her own online community.

Marketing Collateral

To ensure every interaction aligned with her new identity, we designed a suite of branded materials including business cards, letterheads, email signatures, and presentation templates. Each asset was rooted in her brand story and tied together by a unified design system.

Ongoing Brand Consulting

As part of her monthly retainer, we worked side-by-side with Chanara, offering consulting sessions, strategy “homework,” and performance reviews to help her stay aligned with her goals. This partnership provided the accountability and clarity she needed to grow with intention.

Results

Within months, Chanara went from having zero digital presence to owning a polished, consistent, and engaging brand ecosystem.

• Her LinkedIn audience grew into an active community that engages with her thought pieces and consulting insights.

• Her Substack newsletter positioned her as a credible voice in business development and leadership.

• Her website began generating inquiries and discovery calls through organic search, thanks to targeted SEO and storytelling-based design.

• Her brand materials gave her the confidence and professionalism to pitch partnerships, secure clients, and launch Birchwood Collective with clarity.

Why It Matters

This project reflects the heart of BOATS: helping people step into their story with intention. By combining visual storytelling with strategy, we transformed Chanara Yen’s offline reputation into a powerful digital brand that communicates trust, expertise, and purpose.