WHY STORY-FIRST BRANDING CHANGES EVERYTHING
People don’t fall in love with products or services, they fall in love with stories. A story-first approach to branding puts your audience at the center, transforming your brand from something people buy into something they believe in.
By leading with story, you spark emotion, build trust, and inspire loyalty in ways traditional branding can’t. It shifts your brand from being transactional to relational, turning every interaction into an opportunity to connect, engage, and leave a lasting impact.
MEET THE FOUNDER
Meet Jude Amoako, the founder and chief storyteller of 'Based on a True Story,' a personal branding enterprise with a transformative perspective on narratives. His philosophy: "We all have a story to tell, and each one is as unique as we are."
Jude is no stranger to adversity. Born with sickle cell anemia, he has weathered countless pain crises, bouts of fatigue, and time spent in hospital beds, questioning why his life had to take this path. However, through the crucible of his trials, he discovered an empowering revelation: the pain was not his enemy but a signal of an issue, a story of overcoming rather than sadness.
As he matured, Jude reframed his narrative. He recognized that his struggles did not belittle him, but rather, they formed a vital part of his identity. "We all have pain, and we all face challenges," says Jude. "Often, we discard these stories, believing they diminish us. But our pain, our discomfort, is our growth arena."Jude has harnessed his pain and transformed it into champagne – a celebration of resilience, individuality, and strength. More than a conqueror, he takes his life's reins, branding himself not by his conditions but by his victories.
Influenced by profound quotes such as "Until the Lion Learns How to Write, Every Story Will Glorify the Hunter," Jude understood the importance of being the narrator of one's life, highlighting the need to control your story and to acknowledge all the facets of your existence, the triumphs, and the trials.
MISSION AND VISION
"Our mission is to illuminate the inherent greatness in every individual. We equip you with a confident narrative and a spectrum of branding tools, empowering you to embrace and share your unique story."
The Storytellers
At BOATS, our directors and creatives blend strategy with artistry, data with imagination, and heart with execution
